After several months and a lot of learning and hard work, the Marion DEC has launched their new website:
www.mariondems.org
I have to say that despite all of the work and some hard lessons, this project was a lot of fun for me and my two nerdy compatriots: Peter Manon and Mr. X.
We still have some bugs to fix, but most elements are working just fine. The site combines Drupal and CiviCRM into a very good package.
We also launched the Marion County Democratic Party Facebook group at the same time. You can check that out here. If you're on Facebook, anyone can join our group!
Update: Did I mention we have a blog, too? Bookmark and link to us as much as you can!
Showing posts with label Websites. Show all posts
Showing posts with label Websites. Show all posts
Saturday, September 08, 2007
Thursday, July 19, 2007
Evaluating Local Republican Websites
We've talked about the need for better websites for DECs, and websites for DECs that currently don't have one. Fortunately for us, local Republicans fare just as bad if not worse. Here are some observations:
1.) There are around three particular cookie cutter designs.
a.) The waving banner type (Alachua, Santa Rosa)
b.) The glowing title type (Dixie, Holmes, St. Lucie)
c.) The red top banner type (Gadsden, Jackson, Washington)
2.) Most incorporate the "GOPUSA" News Feed (the liberal media can't be trusted, ya know.)
3.) Other than the cookie cutters - most local GOP sites look like most low-end DEC sites: websites that we're built in 1998. The difference between the two is that there is a lot of common widgets and blocks used by GOP sites (GOPUSA being one of them), while there is little such lock-step uniformity among DEC sites.
In other website news, the state Republican Party has rolled out a new website. Its nothing to write home about, they've just finally caught up with the modern age in terms of podcasting and video.
1.) There are around three particular cookie cutter designs.
a.) The waving banner type (Alachua, Santa Rosa)
b.) The glowing title type (Dixie, Holmes, St. Lucie)
c.) The red top banner type (Gadsden, Jackson, Washington)
2.) Most incorporate the "GOPUSA" News Feed (the liberal media can't be trusted, ya know.)
3.) Other than the cookie cutters - most local GOP sites look like most low-end DEC sites: websites that we're built in 1998. The difference between the two is that there is a lot of common widgets and blocks used by GOP sites (GOPUSA being one of them), while there is little such lock-step uniformity among DEC sites.
In other website news, the state Republican Party has rolled out a new website. Its nothing to write home about, they've just finally caught up with the modern age in terms of podcasting and video.
Friday, July 13, 2007
Laboring For A Better Image
Sorry for the lack of posts today folks. I spent most of the day working at Dem HQ putting up a new sign for the front of HQ (pics coming in a few days, I hope) as well as moving furniture to prepare for a big paint job tommorrow.
The new sign is terrific, and HQ will be looking a lot better by the end of the weekend - it really needed it. To me, our HQ is part of our image to the public. If it looks crappy (which it did), it makes people view the party as crappy. The same goes for websites, which are essentially eHQs. If your website looks like its crummy, people will think the candidate/organization/business/DEC is also crummy.
Enjoy your weekend!
The new sign is terrific, and HQ will be looking a lot better by the end of the weekend - it really needed it. To me, our HQ is part of our image to the public. If it looks crappy (which it did), it makes people view the party as crappy. The same goes for websites, which are essentially eHQs. If your website looks like its crummy, people will think the candidate/organization/business/DEC is also crummy.
Enjoy your weekend!
Thursday, July 12, 2007
CiviCRM
I've talked about the need for DECs to have websites, and what good ones can do. However, I want to plug a particular peice of the website puzzle which I've only linked to in the past: CiviCRM.
CiviCRM is really only for DECs that have people who are techies. I say that because CiviCRM is a pretty complex package to install and use. However, once you have it, I think its a really great tool.
CiviCRM is a "Constituent relationship module" (thus the CRM part), that is, its a huge database with all kinds of customizable features that you can tailor to your DEC's needs. CiviCRM is made up of the four major components:
CiviMember: This module is geared towards tracking individual members, including their contact information, what they volunteer for (and their volunteer preferences), when they contribute and what they contribute to.
CiviContribute: This module is built for accepting online contributions (you choose which service you want to handle the transactions: PayPal, etc...), both in lump sum and recurring forms. The best thing is that you can create custom fundraising campaigns, complete with thermometer (you know you love those.)
CiviMail: CiviMail gives you the ability to send customized mass emails to targeted groups, which you can establish through CiviMember.
CiviEvents: Create your own events, send invites to people, and manage RSVPs. I think you can set it all up so when someone RSVPs for an event, that it shows in their profile through CiviMember.
Once again, you can learn all about it here. I know there are those who will say, can't VAN do all of this? Not really. You kinda need both, which I know is heresy to database people. VAN is great for GITV and GOTV, while CiviCRM is better suited for managing activist information. There's certainly some crossover.
CiviCRM is really only for DECs that have people who are techies. I say that because CiviCRM is a pretty complex package to install and use. However, once you have it, I think its a really great tool.
CiviCRM is a "Constituent relationship module" (thus the CRM part), that is, its a huge database with all kinds of customizable features that you can tailor to your DEC's needs. CiviCRM is made up of the four major components:
CiviMember: This module is geared towards tracking individual members, including their contact information, what they volunteer for (and their volunteer preferences), when they contribute and what they contribute to.
CiviContribute: This module is built for accepting online contributions (you choose which service you want to handle the transactions: PayPal, etc...), both in lump sum and recurring forms. The best thing is that you can create custom fundraising campaigns, complete with thermometer (you know you love those.)
CiviMail: CiviMail gives you the ability to send customized mass emails to targeted groups, which you can establish through CiviMember.
CiviEvents: Create your own events, send invites to people, and manage RSVPs. I think you can set it all up so when someone RSVPs for an event, that it shows in their profile through CiviMember.
Once again, you can learn all about it here. I know there are those who will say, can't VAN do all of this? Not really. You kinda need both, which I know is heresy to database people. VAN is great for GITV and GOTV, while CiviCRM is better suited for managing activist information. There's certainly some crossover.
Tuesday, June 12, 2007
Club Coordination: A Must Have
Not all DECs have a lot of clubs. In fact, some have no clubs at all. In Marion, we have 10 chartered clubs, all geographically based. So its important for us to have some level of coordination. Its just as important for all DECs who have clubs to have a club coordinator, or someone who works solely with club leadership.
In Marion County, we had a great lady who organized and help start a lot of these clubs. Today, our DEC couldn't be more grateful. Through these clubs we have access into communities (6 of which are gated, restricted communities) where we wouldn't no anybody if it hadn't been for the presence of the club.
The problem that we have had is that because there has been little coordination, as well as leadership from the DEC after these clubs were started, clubs have grown to be very autonomous institutions. Some (not all) view the DEC as a pesky, intrusive group who only seem to show up when there's an election or the club needs to be rechartered.
We started changing this practice at the start of the new administration in January. The new chairman visited all of the clubs between January and March. He is set to tour them again starting this month to discuss progress and new challenges that we face ahead. This is a great start, and I would recommend other DEC chairs around the state do the same with their clubs.
But DECs have to do even more than this. There has to be a constant coordination process. This is why every DEC that has clubs should have a club coordinator. Even for DECs who don't have clubs, clubs are important, and they should try and appoint a club coordinator to go out and start new clubs (another post coming in the future.) Here are some things a club coordinator can do to make sure clubs are generally on the same page, and that they don't drift too far from their sponsoring DEC:
Create A General Program: Clubs can play a tremendously helpful role in building a DEC's field capacity - particularly if some (or all in Marion's case) are geographically based. Precinct captains? Block captains? General volunteers? Donors? All can be found within clubs. Remember, clubs should essentially be funnels for interested people to become activists and community leaders. The club coordinator can work with the DEC's coordinated campaign and field (precinct team, committee, whatever) teams to make sure clubs are doing their share of the heavy lifting.
Help With Branding: Every club should have a distinctive logo, which sets them apart from the rest. The club coordinator should work hard to make sure each club has the proper materials (brochures, business cards, letterhead, banners for events, etc...) to make them stand out and be effective in their communities. Remember, Democratic clubs can also be folks' first impressions of the Democratic Party - they need to look good.
Help With Communications: A good club coordinator should work with any techies that are working with the DEC to make sure every club has either its own website, or a subdomain within the DEC's website. They should either find someone in each club who can do basic editing to provide the web page with up-to-date information. The club coordinator should also make sure that clubs are advertising their meetings well in the local newspaper and through other media outlets. If your DEC has a robodialer, it can help raise awareness and attendance.
Assistance with Rechartering: Clubs have to recharter I believe every year (someone can correct me here if I'm wrong.) The club coordinator should work closely with each club to make sure everything is being done properly. They will be particularly needed if there's a new rule or regulation that's coming up (for instance, the whole registering as a PAC or CCE thing which occurred this year.) Having a knowledgeable club coordinator can prevent any miscommunication or confusion in the rechartering process.
Good, healthy clubs equals a good, healthy DEC.
In Marion County, we had a great lady who organized and help start a lot of these clubs. Today, our DEC couldn't be more grateful. Through these clubs we have access into communities (6 of which are gated, restricted communities) where we wouldn't no anybody if it hadn't been for the presence of the club.
The problem that we have had is that because there has been little coordination, as well as leadership from the DEC after these clubs were started, clubs have grown to be very autonomous institutions. Some (not all) view the DEC as a pesky, intrusive group who only seem to show up when there's an election or the club needs to be rechartered.
We started changing this practice at the start of the new administration in January. The new chairman visited all of the clubs between January and March. He is set to tour them again starting this month to discuss progress and new challenges that we face ahead. This is a great start, and I would recommend other DEC chairs around the state do the same with their clubs.
But DECs have to do even more than this. There has to be a constant coordination process. This is why every DEC that has clubs should have a club coordinator. Even for DECs who don't have clubs, clubs are important, and they should try and appoint a club coordinator to go out and start new clubs (another post coming in the future.) Here are some things a club coordinator can do to make sure clubs are generally on the same page, and that they don't drift too far from their sponsoring DEC:
Create A General Program: Clubs can play a tremendously helpful role in building a DEC's field capacity - particularly if some (or all in Marion's case) are geographically based. Precinct captains? Block captains? General volunteers? Donors? All can be found within clubs. Remember, clubs should essentially be funnels for interested people to become activists and community leaders. The club coordinator can work with the DEC's coordinated campaign and field (precinct team, committee, whatever) teams to make sure clubs are doing their share of the heavy lifting.
Help With Branding: Every club should have a distinctive logo, which sets them apart from the rest. The club coordinator should work hard to make sure each club has the proper materials (brochures, business cards, letterhead, banners for events, etc...) to make them stand out and be effective in their communities. Remember, Democratic clubs can also be folks' first impressions of the Democratic Party - they need to look good.
Help With Communications: A good club coordinator should work with any techies that are working with the DEC to make sure every club has either its own website, or a subdomain within the DEC's website. They should either find someone in each club who can do basic editing to provide the web page with up-to-date information. The club coordinator should also make sure that clubs are advertising their meetings well in the local newspaper and through other media outlets. If your DEC has a robodialer, it can help raise awareness and attendance.
Assistance with Rechartering: Clubs have to recharter I believe every year (someone can correct me here if I'm wrong.) The club coordinator should work closely with each club to make sure everything is being done properly. They will be particularly needed if there's a new rule or regulation that's coming up (for instance, the whole registering as a PAC or CCE thing which occurred this year.) Having a knowledgeable club coordinator can prevent any miscommunication or confusion in the rechartering process.
Good, healthy clubs equals a good, healthy DEC.
Thursday, June 07, 2007
What A Good Website Can Do
Expanding on yesterday's post on the need for DECs to have a website, today's post will discuss a few things that a good website can do.
Let People Know You Exist: If you include your website on your press releases, logos, and on most of your materials - this will drive traffic. As word spreads, your website will become the first impression many people have of your DEC.
Voting Absentee: GOTV strategies are slowly losing relevance to GITV (Getting IN the Vote) strategies to get votes in the bank before election day in the form of absentee and early votes. A webform can do the trick of increasing absentee turnout nicely. Just have the results of the website emailed to your Supervisor of Elections. You'll obviously need to coordinate with your county SoE to see whether they allow requests to be emailed, and if they do, what is the correct email address to send the information. We did this in Marion County in 2006, and we had several dozen folks request their absentee ballots this way (including yours truly.)
Recruiting Volunteers: Having a webform for volunteers is another great resource to have. Make sure you get all the relevant contact information (particularly their email address), their interests, times they can work, and any special skills they have. Have the webform email results to your volunteer coordinator or the appropriate party official for quick personal follow up.
Contributions: The ability to contribute online is a quick and easy way for the party to get the resources it needs. However, a slight warning: I've generally found that older folks, including those who surf the web often, don't trust giving online (fearing ID theft and the like.) Giving online is also very impersonal and distant - there isn't the instant "Thank You!" from a fellow warm body. So don't be surprised if your contributions page doesn't make you rich overnight. There are several ways to accept contributions online. The two most used I've seen is PayPal and Click and Pledge. If you're using the Drupal package, the somewhat complicated CiviCRM package is the best way to start accepting contributions.
Build A Strong Mailing List: A good mailing list will allow you to regularly communicate with your support base and keep them informed, drive traffic to your website, and organize more efficiently. With the Drupal package, in order to have an account to do much of anything, you have to give your email address. If you're not using the Drupal package, you can use what we use here at Reform Florida's DECs: Bravenet. I've also seen feedblitz used. I'm sure there are plenty others.
This is a good list of things a great website can help DECs do. There are others, but these are the core benefits.
Update: I should add I will be more than willing to help build or reconstruct your DEC's website. I'll work out a workable price.
Let People Know You Exist: If you include your website on your press releases, logos, and on most of your materials - this will drive traffic. As word spreads, your website will become the first impression many people have of your DEC.
Voting Absentee: GOTV strategies are slowly losing relevance to GITV (Getting IN the Vote) strategies to get votes in the bank before election day in the form of absentee and early votes. A webform can do the trick of increasing absentee turnout nicely. Just have the results of the website emailed to your Supervisor of Elections. You'll obviously need to coordinate with your county SoE to see whether they allow requests to be emailed, and if they do, what is the correct email address to send the information. We did this in Marion County in 2006, and we had several dozen folks request their absentee ballots this way (including yours truly.)
Recruiting Volunteers: Having a webform for volunteers is another great resource to have. Make sure you get all the relevant contact information (particularly their email address), their interests, times they can work, and any special skills they have. Have the webform email results to your volunteer coordinator or the appropriate party official for quick personal follow up.
Contributions: The ability to contribute online is a quick and easy way for the party to get the resources it needs. However, a slight warning: I've generally found that older folks, including those who surf the web often, don't trust giving online (fearing ID theft and the like.) Giving online is also very impersonal and distant - there isn't the instant "Thank You!" from a fellow warm body. So don't be surprised if your contributions page doesn't make you rich overnight. There are several ways to accept contributions online. The two most used I've seen is PayPal and Click and Pledge. If you're using the Drupal package, the somewhat complicated CiviCRM package is the best way to start accepting contributions.
Build A Strong Mailing List: A good mailing list will allow you to regularly communicate with your support base and keep them informed, drive traffic to your website, and organize more efficiently. With the Drupal package, in order to have an account to do much of anything, you have to give your email address. If you're not using the Drupal package, you can use what we use here at Reform Florida's DECs: Bravenet. I've also seen feedblitz used. I'm sure there are plenty others.
This is a good list of things a great website can help DECs do. There are others, but these are the core benefits.
Update: I should add I will be more than willing to help build or reconstruct your DEC's website. I'll work out a workable price.
Wednesday, June 06, 2007
Websites for DECs
No matter how small the county - every DEC should have an effective web presence. This is one area where many DECs fall short. Websites are viewed as an amenity rather than an essential. These vital pieces of infrastructure will only become more important as time goes on. This is because more and more people are using the Internet as a means of getting their information, staying informed, shopping, meeting people, and having fun.
DECs have to evolve with the times. Good websites can yield significant results for DECs in terms of volunteer recruitment, contributions, network development, and keeping your supporters well informed and up to date.
What stops many DECs from building a website is the potential complexity and cost. This is only true to some degree. If you're familiar with navigating the web, and using Microsoft Office applications such as Word and Excel (possibly Access) - then you can probably maintain a website.
Building one isn't that complex, either. The only real technical knowledge you may need is a bit of knowledge of HTML, and possibly (though not likely) in CSS. You can learn all the things you need to know and more about HTML and CSS here.
You can certainly build a website purely on HTML and CSS, but that would take a lot of time. There are several packages out there which can do most of the work for you - you just have to fill in the spaces. The package I recommend is Drupal. With this book on Drupal, installing and configuring is easy, easy, easy.
This is what we're doing with the Marion DEC website, which should be released at the end of the summer. I'll talk more about things you can do with a good DEC website later today.
DECs have to evolve with the times. Good websites can yield significant results for DECs in terms of volunteer recruitment, contributions, network development, and keeping your supporters well informed and up to date.
What stops many DECs from building a website is the potential complexity and cost. This is only true to some degree. If you're familiar with navigating the web, and using Microsoft Office applications such as Word and Excel (possibly Access) - then you can probably maintain a website.
Building one isn't that complex, either. The only real technical knowledge you may need is a bit of knowledge of HTML, and possibly (though not likely) in CSS. You can learn all the things you need to know and more about HTML and CSS here.
You can certainly build a website purely on HTML and CSS, but that would take a lot of time. There are several packages out there which can do most of the work for you - you just have to fill in the spaces. The package I recommend is Drupal. With this book on Drupal, installing and configuring is easy, easy, easy.
This is what we're doing with the Marion DEC website, which should be released at the end of the summer. I'll talk more about things you can do with a good DEC website later today.
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