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Thursday, July 05, 2007

Mitt Romney and Microtargeting

The Washington Post has an article up about Mitt Romney's data mining campaign and the larger history of microtargeting. Check it out:

Romney's Data Cruncher

DECs can't do scientific microtargeting on their own as they can't afford it. They can use VAN and work with the FDP to develop scripts and questions that help us better target voters.

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