Whether or not Obama gets the Democratic nomination, I personally believe this will be one of his greatest contributions to the Democratic campaign/organizational playbook. Using recurring donors really pays off and helps build and sustain campaigns.
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The use of recurring donations isn't unique to the Obama campaign - although I give him props for his team's promotion of it. I give the Edwards team a lot of credit for using ActBlue, the continued operation of which benefits lots of Democratic candidates.
You're right, Obama certainly isn't the first to use it, but he is the first candidate I've seen that is promoting it as strongly as he is.
And of course, ActBlue rocks.
By the way, Jennifer, congrats on getting the Thurman interview - that's fantastic!
I'm surprised by how few questions I've gotten - I figured people would be bombarding me with questions for the Chair of the FDP.
Creative Fundraising
Obama’s Camp Cultivates Crop in Small Donors
His campaign counts purchases of bumper stickers and other paraphernalia as donations.
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