Weekend Links: 6/30-7/1

We have some great links for you this weekend. All are tremendously interesting and insightful. Enjoy!

The Generation Gap: Youth Organizing and the Blogosphere from Mike Connery at MyDD

From Volunteer to Staff: Transitioning Without Losing Steam from Matt Singer at Future Majority

How To Retain Baby Boomer Volunteers
from Nancy Schwartz at Getting Attention!

Decentralized GOTV

The other "innovation" to come out of the SD3 special election for me other than than using Streets and Trips for canvassing, was decentralizing our GOTV system.

This was a test of a get out the vote system which we would like to try and use for 2008, when more precincts and volunteers are in play.

Marion used a centralized system in past elections, as we only were were working a few precincts. Which was fine, being that's all the volunteers we had to spare. However, its major drawback was response time. Marion Oaks, a set of key Democratic precincts in the southern area of the county is around a 30 to 40 minute drive from Dem HQ. Silver Springs Shores, another set of key Dem precincts, is around 15-20 minutes away from HQ. It would take even longer getting lists back to HQ for data entry and evaluation after 5pm as the workforce heads back home. Traffic is terrible on some of the arteries that lead to these two key areas.

To be perfectly honest, decentralizing GOTV, is by no means an "easier" system. It takes more work and effort, but it all pays off in both reaction time and effectiveness. Also, think long term. If a DEC is targeting more than a dozen precincts, some of which may be in different corners of their respective county, is it logistically feasible to bring a dozen or so runners back to HQ periodically throughout the day. How about response? Does your HQ have the number of phone lines to call the thousands of voters that haven't shown up to vote yet? Does your HQ have the sheer space to handle all those callers, much less those callers who bring their cell phones? What about knock and draggers (canvassers)? How do we communicate with them and get them the resources (maps in particular) they need fast enough to have an impact? As you can see, it can get pretty sticky very quickly.

Looking at the long term picture, it seems more and more likely that GOTV systems will have to be more decentralized. What we did in SD3 is take three precincts and test out decentralization. We had mixed results largely because we couldn't get the half-dozen volunteers needed for each precinct in time. That goes to show you how hard getting volunteers was for us, particularly those who would be willing to knock and drag. Most had done calling in the previous week and didn't really want to do much more: aka "burnout in the first degree."

Ironically, while we never truly tested out the entire idea in one precinct, different pieces were tested out in all three. God (or coincidence for our atheist/agnostic friends) is a funny guy. The system itself worked. It didn't produce any noticeable results largely because of a lack of manpower.

Here's how it all works in a broad sense.

1.) You have poll watchers pre-assigned to your targeted precinct's polling places. They're sitting behind the poll workers with a poll list from VAN of all the Dems (and favorable independents if you've identified them) in that precinct who haven't voted yet.

2.) Each targeted precinct has a GOTV leader, who acts as the runner (picking up lists from the poll watcher at pre-assigned times throughout the day) and the "commander" of the precinct and its volunteers. This person is typically one of the precinct captains of the targeted precinct. They've been given training weeks or months ago about what to do.

3.) Someone's home in the precinct acts a field office, technically called a "Turnout Control Center" or "TCC". TCCs are designated months before the election. At the TCC, the GOTV leader uses VAN to enter in all the Dems who have voted so far. All Dems over the age of 65 who haven't voted yet get plugged into Streets and Trips and maps are given to individual canvassing teams. Dems under the age of 65 are given to volunteers with cell phones.

4.) This process is repeated a total of 3 times during Election Day. As data comes in from the precincts, folks at Dem HQ can monitor the results on VAN, and instruct GOTV leaders in the field on any changes.

Obviously we will continue to experiment with this method as more elections (aka opportunities) come down the line.

Republicans Losing Hispanics

h/t to FLA Politics:

"Whether it's temporary disenchantment with President Bush, fallout from the immigration debate or part of a political and demographic shift, Democrats in Florida and nationally are making major strides with crucial Hispanic voters."

You can read the full story here.

With Republicans continuing to give the middle finger to this growing and ever-critical swing demographic, Democrats have reaped huge gains. Recall in 2006 Democrats won the Hispanic vote in Florida for the first time in 30 years.

Particularly with people in the Republican Party like crazy Tom Tancredo, I don't see this trend shifting anytime soon.

Effective Canvassing with Streets and Trips

Remember the last time you went canvassing? Yeah, it was repulsively hot and steamy, with some stranger named Steve, roaming throughout God knows where to talk to who knows what, meanwhile sweating your cajones off and finding that you can't feel your feet anymore? Not to mention avoiding the man-eating dogs and the occasional alligator...or an NRA Republican.

The above situation is a bit exaggerated, but canvassing can be difficult and frustrating if not done right. Streets and Trips can help.

Canvassing is the most valuable activity a DEC or campaign performs. Its the most personal contact there is: one on one. The more personal the contact, the more effective it is. Of course, the most effective activity also takes the most planning and resources.

This post isn't about necessarily how to plan and prepare a canvassing operation, this is about making one of the biggest, time consuming obstacles of canvassing far easier than it used to be. The hardest thing about canvassing is giving people accurate maps and lists to work from. Even presidential campaigns are still giving canvassers those huge room sized maps to take with them to figure out where to go.

With Streets and Trips all you need is a simple 8.5 X 11 peice of paper with a map and directions on it. Of course, you'll also need to include a list of your voters in alphabetical order in addition to any campaign materials you have to pass out and/or leave in people's doorways.

Basically, you download a list of people you want to canvass from VAN in Excel. Open up Streets and Trips and import the list (just like if you were going to do a mail merge - only without the maddening frustration.) Every address is plotted as a pushpin like so:



Neat, huh?

Then you select a bunch of pushpins and get a route, directions, and "Optimize Stops" and voila you get this:



No more getting lost and trying to find targeted households. Typically, the average canvasser can cover around 10-20 households and hour the traditional way. Our volunteers were doing an estimated 25-35 houses an hour using these pre-drawn maps yesterday. The volunteers really enjoyed using this "new" technology, and were impressed with how much easier the whole canvassing process was.

Streets and Trips is not exactly a big expense either. Just click the link above and find out. Its a great investment your DEC can make.

March of the Postmortems

Analysis and opinion is pouring in about the special election yesterday:

Why Calling Supervoters Is Dumb: "Calling primary voters was completely worthless. The time and energy used to call these people five or ten times could have been spent engaging voters who did not vote in the primary, notifying them of the election, and encouraging them to go out and vote..."

What Went Wrong: "Anyway, what really happened? That's more complex than people like Greer [Chairman of the Florida Republican Party] seem capable of publicly understanding. It's actually quite clear, though. The Dems did worse for a number of reasons, and these things have a lot of overlap..."

More Thoughts on SD3: "First, nothing went wrong. The results were about what was expected. It’s unrealistic to think that a political outsider and newcomer is going to defeat a popular, local candidate with deep roots in his community.However . . ."

My own analysis can be found here:

Postmortem for SD3: "Getting beat - and beat hard - sucks. Plain and simple. However, I told our GOTV leaders, and volunteers yesterday that I'm always an optimist. I guess when you're 20 you can 'afford' to be that. But here's the thing: aren't you glad we made these mistakes and found these errors now rather than in 2008? I sure as hell am..."

A Community Presence

Ray has talked a bit about community outreach in the "Party Building" series, but I had a further suggestion that I thought I'd talk about briefly. The Democratic Party, by definition, is the party of the people. But when do the Party and the people directly interact? Almost never. Candidate forums, DEC meetings, public party's and picnics, etc., are in many cases the only places where the public can find DECs or DEC members in public. All of these events are DEC-centric (or candidate-centric, etc.). There is some merit to those type of events, of course, but they shouldn't be the entire program of activities.

In order to be the party of the people, the Democratic Party needs to go to where the people are. Each DEC needs to identify the community events and activities that allow for or encourage political participation. And then they need to be at ALL of those events. Even if it is one or two members at a table with a sign and a sign-up sheet, the Democratic Party should be at every event in the community that they can have a public presence at. Let people know that you are part of the community and let people know that you care about what they care about. That's how you start building a name in the community and how you make the personal connections and relationships that are everything in politics.

These public appearances should include, but not be limited to:

*National holidays (July 4th, Memorial Day, Labor Day, etc.)
*Local holidays (The anniversary of the founding of the town, etc.)
*Multicultural festivals
*Any kind of political rally
*Charity rallys (Cancer walks and similar events)
*Minority and/or disfavored group celebrations (African-Americans, women, gays, ethnic groups)
*Union activities
*Church/synagogue/temple activities for progressive or Democratic-leaning religious organizations
*Anything else you can think of (leave additional examples in comments, please).

There is no reason that we shouldn't appear at all of these events. We have to let our constituents know that we support them and that we share the same values year-round, every year, not just at election time. If we want their support, we need to give them ours.

Taking Monday and Tuesday Off

I'm helping with the GOTV for the Special Election for Senate District 3 the next couple of days, so I'll be out of commission until Wednesday. I should have a decent postmortem up, as well as talk about a few "new" tactics we experimented with in Marion County, what went right, wrong, etc...

If you live in SD3 (Baker, Dixie, Hamilton, Lafayette, Suwannee, Taylor, and parts of Citrus, Columbia, Jefferson, Leon, Levy, Madison, and Marion counties) remember to vote on Tuesday the 26th. If you have a Democratic friend in the district, give 'em a call!

Wish Suzan Franks luck!

Introducing "Weekend Links"

Traffic tends to take a dive over the weekends - which makes sense being we're all out doing things over the weekend. But - I don't want to deprive our "hard core" fans (I'll give you a few minutes to stop laughing)...

...so I've decided to start a somewhat regular tradition: Weekend Links. This is a compilation of all the interesting stories, reports, and posts made around the web in regards to the main topics we deal with here: organizing, training, and building the Democratic Party and therefore the Progressive Movement.

This weekend features three great links:

Mobilizing Young Voters: Ideas to Win Elections from Eddie at Grassroots Brevard

The Progressive Politics of the Millennial Generation from the New Politics Institute (NPI)

Organizing Online Workers from Shai Sachs at MyDD

Of course for finding great links to things happening in the Florida Progressive Blogosphere throughout the regular week, there's the tremendously awesome "5 to Read" at the Florida Progressive Coalition, not to mention the great daily news roundup over at FLA Politics.

Steve Schale on Absentee Voting

Steve Schale is the Political Director for Florida House Victory, the arm of the FDP dedicated to electing Democrats to the Florida House of Representatives. Steve was instrumental in Darren Soto's win in the special election in HD-49 earlier this year.

Successful absentee ballot programs require real resources. The Republicans
spend literally tens of millions each cycle on their program and have it
greased into a science. HD 49 was the first time we really invested a
substantial amount into a race like this for absentee ballots, and proved we
can go toe-to-toe when the resource ratio is closer to even.

In 2006, the FDP and the legislative caucuses also worked together on a
smaller program, which made a substantial difference in several races. It
is not like we haven't wanted to in the past, for example in HD 3, we did
not have the resources to run a comprehensive program, largely because we
made the decision in October 2006 that we needed to take advantage of our
chance to win now. Elections become about making the best decisions with
the resources you have available.

Volunteers can play an important role in absentee programs, but work much
better when added to the formula of paid phones, mail and staff. It is like
the old saying: Do not bring a knife to a gun battle--If we are going to
compete with them in the absentees, we have to do it all out.

Unfortunately, these days financially we cannot match them everywhere all
the time, which is why it is important to pick our spots, so where we do
play, we can do it right.

It will take time to train our supporters to vote by mail, but you are right
that it is important to start early. In addition, the new absentee rules
give local parties an excellent reason to begin canvassing voters,
especially in communities with lower voter turnout rates. This is where
your volunteer programs can make the biggest difference, because there is
the time to fully develop and execute a program.

One last thing on absentees, not even Katherine Harris could have stolen the
2000 elections if Al Gore had not substantially lost the absentee vote.
That may be the most important lesson to remember.

Some New Links

I figure every time I add something new to the "Useful Links" list, I should at least promote them a bit and let you know why they're important. The two I've added today are one's I should have added a very long time ago.

Florida Democratic Chair's Association: The name gives it all away: this the organization representing all of the DEC chairs throughout Florida. Its a relatively "new" group which was actually brought back into existence after its fading a few years back. They're really just getting going. Nonetheless, this group has a big role to play in trying to get DECs on relatively the same page.

Small County Coalition: This group has been around for a while. Their goal is to help the 38 small counties (by "small" meaning a Dem registration below 30K) throughout Florida to build these unique communities into Democratic strongholds. Smaller counties are where DECs often (though not all the time) need the most assistance. The Small County Coalition is there to help.

Pushing Absentee Voting

One of the big lessons I've learned for the Senate District 3 special election (which occurs on Tuesday), is the need for the Democratic Party, particularly local DECs to push absentee voting as early as humanly possible.

Republicans typically "out request" Democrats by around a 2 to 1 margin (sometimes even 3 to 1 or higher) in the absentee ballot column. At least this is the story in Marion County and most of North and Central Florida. This means that our Democratic candidates go into Election day with a vote deficit, which has to be overcome by both Early Voting (another area where Republicans tend to beat Democrats) and regular Election Day voting at the polls. And we wonder why we lose.

However, this was common knowledge in the Democratic activist community long before this special election - so why hasn't anything really changed? For starters, things have changed a bit in targeted races.

In the Special Election for House District 49 earlier this year, which was a race targeted by the Florida Democratic Party, heavy resources (phones, canvassers, knock and draggers, etc...) were spent on absentee and early voting. The Democratic candidate in the race, Darren Soto, won that election handily with 52.1% of the vote. Democrats bested Republicans in all three categories: Early Voting, Absentee Voting, and Election Day Voting. This was a district that was previously held by a Republican.

So its possible for Democrats to overcome Republicans in the critical absentee ballot column, but its not easy. Republicans have been training their voters for years to vote absentee, so this has become second nature to them. Democrats on the other hand haven't, and we're thus behind the curve. But, as HD49 demonstrated, Dems can do this.

How do we do this?

In Marion, for the SD-3 special election, we believed that converting our supervoters in absentee supervoters could be done. This was true to a degree. Some supervoters did make the switch, but most are very set in their ways. The Marion supervoter is a much older voter who has a long history of voting at the polls. So why all of the sudden should I vote by mail, regardless of whether it helps the party or the candidate? It doesn't make a whole lot of sense to them - a vote is a vote.

So a big lesson was learned: our recurring absentee voters probably won't be supervoters. Chances are, they're going to be younger and less frequent voters. These voters have jobs, families, lawns to mow, etc... Absentee voting (and early voting) is probably a lot more appealing to them.

I'll tell you by 2008 whether this strategy works...

In the meantime, DEC leadership should be stressing to party regulars, club leadership, and club members the importance of absentee voting. Here are the highlights I used to convert several dozen Democrats at the club level:

"Absentee voting is the most secure and safest method of voting." With the new law mandating paper trails, this statement is becoming less usable, but for the meantime it is. We're not sure how long its going to take the state to implement this new law. Until then, voting absentee guarantees a paper trail.

"Absentee voting = Votes in the bank." If more Democrats vote absentee, that means on Election Day, the DEC, the FDP, the DNC, and the campaigns can spend their precious resources on voters who actually need a push (irregular voters, younger voters, disabled or elderly voters, etc...) Democratic voter turnout will be much better, and more Democrats can get elected.

"Absentee voting helps our hard working candidates." Based on the reasons I cited above, absentee voting will help our candidates by putting votes for them "in the bank." They can concentrate the resources of their campaigns to getting more Democrats who typically wouldn't have voted out to vote.

"Absentee voting helps you." Absentee voting, in addition to being the safest and securest method of voting, is also the easiest and most efficient. By calling the local Supervisor of Election's office and giving them your name, date of birth, and verifying your mailing address, a request is made. Voters are done is less than a minute. The ballot is mailed to you, and all you have to do is fill it out and send it in with standard postage. This is the way its done in Marion, anyway.

One final suggestion for DECs in encouraging absentee voting is to use their websites by creating a webform for absentee voting. Completed forms are emailed to the local Supervisor's Office, and requests can be made that way as well. Blast emails sent out from the DEC can push supporters to vote absentee by giving them an easy link to the webform.

Absentee voting is critical to future Democratic victories, and DECs must play their part by strongly encouraging it among their membership and support base as well as building absentee voting into their field and campaign plans.

Broward Rebrands from DEC to Party

PRESS RELEASE:
June 19, 2007
For more information, contact Mitch Ceasar, Chairman, Broward County
Democratic Party, (formerly the Broward County Democratic Executive
Committee) at 954-423-2200 or email info@browarddems.com

============
Broward County Democratic Executive Committee Rebranding Itself (Plantation, FL) The Broward County Democratic Executive Committee is rebranding itself the "Broward Democratic Party" as part of a new
marketing strategy designed to enhance the way it communicates with
voters. This initiative will serve to build recognition within the county
as to what the party´s role is, and strengthen public awareness about
local, county, state, and national issues and candidates in advance of the
next election.

"The use of the term `Democratic Executive Committee´ or
`DEC´ is common throughout the country," stated Chairman, Mitch Ceasar. "However, most voters don´t recognize it or know that it is, in fact, the official county party." "We want to call it what it is: the Broward Democratic Party."

Ceasar, who is also Democratic National Committee executive committee member, stated that this is the first step of an expanded communications strategy for Democrats, which will include an improved online presence and greater outreach to younger professionals.

"Broward County is vital to Democrats, and this next election has huge stakes for all Floridians. We´re determined to be proactive and bring more people into the process," he said.

###

Party Building Basics: Part 3

As discussed in Party Building Basics: Part 2, once your calling program starts running, you need to have some infrastructure in place (discussed in PBB: Part 1) to plug potential volunteers and activists in. Today's post will focus on how to integrate these folks into the Democratic Party so they can have the most enjoyment and be the most productive.

Its All About Community: As "thekick" discussed in his comment yesterday in PBB: Part 2, Applebee's America is a must read for anyone working on organizing the Democratic Party and the Progressive Movement. The book stresses the current lack of community in the United States, and the fact that individuals are drawn to groups and organizations the fill that void. Megachurches are particularly good examples. There's a small group for everything: sportsmen Bible studies, a young mother's group, an athletic group, etc... Political organizations, like DECs, have to do roughly the same thing. If your volunteers don't feel they're valuable, if they're not rewarded, and if they don't feel a part of the group - they will leave. Of course, this speaks to the larger issue of how to DECs do their own small group thing to attract new activists and volunteers. That's another post for the near-future.

Have Good Training Programs: In my opinion, Democracy For America has the best grassroots training around. There's one in Tampa June 30th, if you're interested. I encourage you to go to one of these trainings and build off of the core ideas presented in DFA trainings as the foundation for your own. Every training should have practical, bullet-point like advice for people. It should be personal and give trainees an opportunity to do things hands on. For instance, do a phone banking training, and then actually give folks lists to take home and try out. Also, every good training has an evaluation form at the end for trainees to evaluate their trainers so trainings can be improved in the future.

Get People Moving Locally: In my opinion, the best way to keep volunteers is to make them feel that their time and talents are valued by the DEC. This means that we try and put new activists and volunteers into action as quickly as we can once they've been trained properly. I would also make sure that they're working in their own neighborhoods and communities as block captains, block leaders, or precinct captains. Getting to know one's Democratic neighbors can be a rewarding experience (hey! you're not the only Democrat on the block!)

Have A Plan/Program For Organizers: Your local volunteers and activists should be given a flexible plan for organizing their communities. Of course, DECs shouldn't just throw them in and watch - they need to make sure there's a set of people at HQ who work hand-in-hand with them. These should be folks who aren't just going to talk over the phone with local organizers, but folks who are willing to come down for the day and take the time and effort to make volunteers feel valued and appreciated. This is how we can keep up the momentum.

Organizing Young Voters: A Must Read

College Progressive of Grassroots Brevard has written a fantastic post on the importance of organizing younger voters, and some pointers on how to actually do it. Read the post here.

Party Building Basics: Part 2

Thanks to all of you for your patience...

With the essential elements described in Party Building Basics: Part I, the big question remains: now what do we do? This post, like all posts here at Reform Florida’s DECs are full of broad overviews, big ideas, with some specifics thrown in for good measure. However, every county in Florida is different. Each county has its own constituencies, its own unique issues, and its own colorful personalities and institutions. There is no such thing as a “one size fits all” model for Florida’s DECs to effectively build themselves up to be effective political institutions. The following ideas I present in this post are meant to serve as an outline – not an exact blueprint for success.

Go Grassroots: In my opinion, the best way to ensure electoral success is through grassroots organizing. In an ideal and perfect world, every DEC would have precinct captains in every precinct, with block captains working with them. That is far from the truth today in most (but not all) DECs here in Florida and around the country. This should be the goal of all DEC organizing efforts. It may take the most work – but it will pay your DEC and your community HUGE dividends years and years to come.

Remember to Target: Chances are, your DEC doesn’t have the resources to launch organizing efforts into every single precinct in the county. Just like in any decision, the DEC needs to prioritize. My suggestion is to go to the areas which need the most help, that is Democratic precincts who vote heavily for Democrats, but have piss poor turnout.

Set Up A Calling Program: If your DEC is anything like mine, you know that most of your activists aren’t necessarily canvassing types of people. However, most make decent callers. Work with FDP and come up with a good organizing script. The script should ask questions to gauge the level of support an individual has for the Democratic Party and what issues motivate them. Don’t forget to try and collect email addresses – the cheapest and easiest way to stay in touch and disseminate information! Give out lists of 100 to each caller to take home for a couple of weeks – it’s a lot more effective than trying to pull people into a phone bank for one night and only talk to 10-20% of the people on your list.

Again, Remember to Target: It’s probably a bit of a waste of time to have callers call every single registered Democrat in your targeted precincts. Then again, if there’s only a few hundred – go for it. If you have a couple thousand – its time to target again. My suggestion is talk to the Democrats who vote often, particularly the ones the vote in primaries.

Think Younger People: If you’re using FDP’s VAN system, you’ll probably notice that once you pull a list of active Democrats, particularly ones that vote regularly in primaries, that the average age is pretty high. In Marion, it’s around 73. No offense to the Greatest Generation, but even if you do find a good number of interested people, how much use can they be? They’ll make good callers for sure, but what about canvassing and being able to use a computer? The older the volunteer the less likely they’ll be able to deal with such important tasks. This is a big problem with DECs today: there are not enough people below 60 to get major tasks accomplished. So make sure that in your targeted lists that you’re throwing in a number of people below the age of 60 – you might be surprised about the number of potentially interested people.

Listen for Activists: This is the main point of all of this effort. Each wave of calling should turn up a handful of potential new activists and volunteers to start building the up the network. If a caller finds someone who seems interested about the party, has concerns about issues, is angry at the way things are, and/or are interested in our candidates – this is probably someone who needs to be talked to again.

Plug People In Immediately: Once lists are handed in, obviously data needs to be entered into VAN. In addition, all people listed as being potential volunteers should be handed over to the volunteer coordinator for immediate follow up.

Tommorrow will be final installment of party building basics: part three. That post will focus on the next level of party building: ideas for training and organizing new people as well as keeping up the momentum.

Another Postponment

Sorry if I've disappointed anyone, but I'll be waiting until Monday to post Party Building Basics: Part 2 - I figure more folks will be able to read and enjoy it then.

Besides, its the weekend - what are you doing here anyway?!

Supporting Our Young Activists

I'm helping put together a "Come Back Soon" Party for James Walker, an Iraq War vet recalled to duty in the middle of his campaign for state representative against Dennis Baxley in 2006. Therefore, the second part of Party Building Basics will have to wait until tommorrow. Until then, here's a nice caveat to tide you over.

As a 20 year old, I constantly get asked the question: "How come young people aren't involved" and "How come young people don't vote?" The answer to the first question is the start of the explanation for the second question: the progressive movement today doesn't feed its young people - it starves them. Read the article below and you'll see what I mean. Its a constant struggle people like me and many others have to deal with on a very regular basis:

When College Ends, So Does Activism

Unfortunately, local parties can only do so much here. They can put young people in leadership roles, and help get young people elected to local office (building a "farm team"), but in terms of helping them survive financially - DECs are very limited. This is something our progressive movement as a whole needs to address.

Party Building Basics: Part 1

I see way too often DECs and progressive organizations going out to do party building/membership/volunteer recruitment without the basics to do it with. I also rarely see it all fitting into a larger plan - which means any results gained could possibly be short-lived. I'd like to open up the discussion today to focus around the basics of party building. By the way, the same tactics go for campaigns. Here are my ideas:

Good Party Leadership: This is often the hardest commodity to have, I know. I used to believe that even with poor leadership at the top, a dedicated activist can still get things done. This is only partially true: a dedicated activist can move the ball, but in terms of accomplishing things for the long-term, the possibilities of success are very limited. You have to have a party chairperson, vice-chairperson, secretary, treasurer, state committee people, and committee chairpersons who can work together effectively. They can (and probably will) have differences on a number of topics. This, by the way, is normal. If there aren't any differences between your leadership members - that's probably a sign that something is seriously wrong. At the end of the day, however, everyone needs to realize the larger goal of building the Democratic Party and electing progressive politicians. The DEC leadership also needs to be able to adapt. Plans should be built to be adaptable - because conditions can change instantly. The DEC leadership also needs to have some vision (a long term focus) and realize that just because you have a setback, doesn't mean you halt the program you're working on and start from scratch. Wrapping all of this up, DEC leadership needs to be able to work together, and create long term focused plans which can roll with the punches.

A Committee Dedicated to Party Building: In the Marion DEC, this entity is known as the Grassroots Development Committee (or GRD, pronounced "Gird".) I know other DECs have different entities dealing with this, but for the sake of brevity, I'll use GRD to describe the party building committee that your DEC has or should have. A good GRD chairperson is someone who has been a successful precinct captain or club leader. They need to know and understand the volatile nature and structure of the grassroots. They need to be able to figure out and juggle personalities - the Democratic Party is full of varying and...shall we say interesting personalities and psyches. Knowing how each person ticks can yield better results in volunteer recruitment and task allotment. When I talk to New Yorkers, the accent that my grandmother and mother has comes out slightly. When I talk to my friends in the peace community, I take some time to talk about the War and the peace movement before I ask them for help. You get the picture. This isn't sinister in my view, its being courteous of the people you're trying to recruit and get more involved. I view the Democratic Party as a community of individuals from diverse backgrounds and spectrums. Party builders should be very conscious of this.

A Volunteer Coordinator and System: When you find people who might be interested in getting involved, or you have them in your database, how do you manage them? You don't want them sitting on the database forever - those individuals might think you don't value them over time. You also want to be able to track how well they do with certain activities. A volunteer may say they like to phone bank, but if they have a voice that shatters glass - you're going to want so find another activity for them to do! Its also a good idea to track how long it takes volunteers to complete a certain list of calls, and how effective they are at getting information from the voters. Effective volunteers can make effective trainers as your operation grows.

To do all of these things, you need a volunteer coordinator who has the same abilities as your GRD chairperson: someone who knows the lay of the land, who can be patient, can juggle personalities, and in general get the job done. Your volunteer coordinator also needs to learn how to use the FDP's voter database, the Voter Activation Network (called "VAN".) The new version of VAN will contain volunteer database options. In the meantime, a simple access database (for a volunteer system over 100) or excel spreadsheet (for a volunteer system under 100) will do.

People Willing to Do the Work: We have way too many people in DECs who love to talk - but clearly don't want to lift a finger. They have golf games, haircuts, and the like. For the first stage of real party building (which I will start discussing tommorrow), you need a group of people who will be willing to do the phone call work to start getting in touch with your base. Don't bother with the dead weight of the DEC - they're not going to help you. Get the activists together and get going. More tommorrow...

Idea For "Blog Florida Blue" Logo

Wanted to put an idea I had out there for critical review:

Obviously, this is something that's important to us in the Florida Netroots, as this is kinda going to be our brand look.

I'll also make it smaller to fit into folks' sidebars.

Don't hold back - be critical - this is important.

Update: You can find the smaller version in the "Proud Member" block on the sidebar.

More Lessons Learned at JJ

Eddie of Grassroots Brevard (friend of this site) has written an excellent post summarizing the lessons he learned at the Youth Caucus during JJ weekend. Read it here.