Never Forget Why

When you're building any organization, much less a DEC, you will undoubtedly run into frustration and stress. If not, you're probably not changing anything.

There are setbacks, mistakes, arguments, etc. which can bring you down. However, in times like these, just remember one thing: why you're working hard in the first place.

For me, I grew up in Weirsdale, Florida, a rural country "town" in the middle of nowhere. Ocala and Leesburg were the "big cities." You get the picture. Poverty and desperation was everywhere with the exception of wealthy lake shore homeowners and those in nearby gated retirement communities.

The poor and their situation were largely ignored, the local elementary school was one of the worst in the entire county. It didn't start changing until people in the community started waking up, and through the leadership of local churches (one of them being my father's - Weirsdale Presbyterian) good things started happening. The school is now an "A" school and is no longer ignored by the School Board. I can't say the economic situation has improved (that will take both a Democratic President and a complete public policy priority shift at all levels) - that problem remains.

I learned that ordinary people, when organized, could do extraordinary things.

So when I face obstacles and frustrations, I always think "If we don't organize and fight - who will?" Kids aren't going to get better schools, better jobs aren't going to be created, healthcare access won't improve, growth won't be better managed if we sit around and complain.

That keeps me going - what about you?

The Value of Service Projects

As many of you know, I spent last weekend working with my fellow Democrats remodeling Marion Dems HQ. It was a lot of work, but it was also very enjoyable. I can't always say that about a lot of the service projects I've been involved with. I was a Boy Scout for virtually all my teenage years, and service projects we're frequent. They weren't all bad, as I liked hanging around my fellow Scouts, but the projects were often tough and sapped the life right out of you. My own Eagle Scout project was no exception: the development of an emergency food center which took several workdays and hundreds of volunteer hours.

The point here is that DECs should try and do service projects when they can, particularly if they have a HQ. These activities build camaraderie, and Democrats therefore get to know each other better. Those partnerships become critical as big projects arise, and Election Day draws nearer.

Of course, all projects have to be planned out in advance, so people don't end up getting burned out instead of turned on to the Democratic Party.

Party Building Basics: Part 3

As discussed in Party Building Basics: Part 2, once your calling program starts running, you need to have some infrastructure in place (discussed in PBB: Part 1) to plug potential volunteers and activists in. Today's post will focus on how to integrate these folks into the Democratic Party so they can have the most enjoyment and be the most productive.

Its All About Community: As "thekick" discussed in his comment yesterday in PBB: Part 2, Applebee's America is a must read for anyone working on organizing the Democratic Party and the Progressive Movement. The book stresses the current lack of community in the United States, and the fact that individuals are drawn to groups and organizations the fill that void. Megachurches are particularly good examples. There's a small group for everything: sportsmen Bible studies, a young mother's group, an athletic group, etc... Political organizations, like DECs, have to do roughly the same thing. If your volunteers don't feel they're valuable, if they're not rewarded, and if they don't feel a part of the group - they will leave. Of course, this speaks to the larger issue of how to DECs do their own small group thing to attract new activists and volunteers. That's another post for the near-future.

Have Good Training Programs: In my opinion, Democracy For America has the best grassroots training around. There's one in Tampa June 30th, if you're interested. I encourage you to go to one of these trainings and build off of the core ideas presented in DFA trainings as the foundation for your own. Every training should have practical, bullet-point like advice for people. It should be personal and give trainees an opportunity to do things hands on. For instance, do a phone banking training, and then actually give folks lists to take home and try out. Also, every good training has an evaluation form at the end for trainees to evaluate their trainers so trainings can be improved in the future.

Get People Moving Locally: In my opinion, the best way to keep volunteers is to make them feel that their time and talents are valued by the DEC. This means that we try and put new activists and volunteers into action as quickly as we can once they've been trained properly. I would also make sure that they're working in their own neighborhoods and communities as block captains, block leaders, or precinct captains. Getting to know one's Democratic neighbors can be a rewarding experience (hey! you're not the only Democrat on the block!)

Have A Plan/Program For Organizers: Your local volunteers and activists should be given a flexible plan for organizing their communities. Of course, DECs shouldn't just throw them in and watch - they need to make sure there's a set of people at HQ who work hand-in-hand with them. These should be folks who aren't just going to talk over the phone with local organizers, but folks who are willing to come down for the day and take the time and effort to make volunteers feel valued and appreciated. This is how we can keep up the momentum.

Applebee's America: A MUST Read

I bought Applebee's America: How Successful Political, Business, and Religious Leaders Connect with the New American Community last summer, after hearing about it from a few liberal blogs as a great new resource for organizers. It exceeded even my expectations. The book attacks many conventional wisdoms that are out there: that policy talks are more critical than community connections, that media buys win elections rather than grassroots organizing. Applebee's was written by infamous Bush strategies Matthew Dowd, Clinton strategist Douglas Sosnik, and journalist Ron Fournier.

Americans are becoming increasingly isolated, and are looking for community. Businesses, political organizations, community groups, and mega churches have figured this out. They do their homework - through demographic data, microtargeting, and long term planning. It is only after these things are accomplished do these institutions build themselves. The name of the game of staying afloat is appealing to niche markets and groups of people. Businesses like Delta have spun off branches such as Song, which appeals to a younger audience. Megachurches have small groups. Because these small groups and niche markets attract people of similar tastes - community is formed.

DECs are institutions which have to pay attention to these lessons. We're on the front lines of the Democratic Party, and its mostly up to us to form these critical community connections. For specifics, buy the book. Its required reading for the Marion DEC Steering Committee. All have found the book to be incredibly informative, eye-opening, and thought-provkoing.

Buy the book by clicking on the picture-link above. Some of the earnings will go to help Reforming Florida's DECs stay in business. Thanks to all our supporters!