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Friday, November 02, 2007

Who's On Your Email List?

Via Donor Power Blog:

... almost 80% of the over 50 age group does not respond to email marketing, preferring to use email to communicate with friends.... However ... 36% of this age group are happy to communicate with brands online once initial contact has been made using other media.

Most donors (by a large margin) are over 50.


This is why it's critically important to segment your lists, whether they be email or direct mail, not everyone responds to the same stimulus.

For DECs, who have memberships largely over age 50, it's important to realize that pushing fundraising via your email lists isn't always the exact way to go. People have to be slowly but surely persuaded. My suggestion is to use your email list to send informational emails (like newsletters and event signups) to get your constituencies to recognize the value of opening that message from the local DEC. Over time, you'll develop the loyalty that's required to finally send a fundraising email.

Monday, October 29, 2007

Wednesday, October 24, 2007

Wednesday, September 12, 2007

When DECs Get It Right

Most of my life, I've had a pretty negative opinion of DECs. The image I had -- based on some evidence, but probably not enough -- was that they were simply a collection of entrenched good old boys who cared more about their own fiefdom than actually winning elections or changing society for the better. The more I get involved in politics, the less accurate I find this stereotype to be. For example, I've recently joined the Leon County DEC because I really, really like what they've been doing. A lot of people are contributing to the success of the Leon Democrats, but as people from commissioners John Dailey and Andrew Gillum to Congressman Allen Boyd to Senator Barack Obama has publicly said, the key to the great things happening in Tallahassee is Chair Rick Minor. Here's what is going on under his supervision:

1. 2006 elections were a rousing success in Tallahassee. If I remember correctly, no Republican defeated any Democrat in local elections. Most of the statewide elections were significantly more in favor of the Democratic candidate than the Republican.

2. Barack Obama appeared at the annual Collins-Steele fundraiser. Again, correct me if I'm wrong, but Obama only appeared at two fund-raising events in Florida -- Tallahassee and Miami. Miami is much more of a swing district has a lot more donors for presidential campaigns and has a lot more voters. And yet we got Obama too. And he helped Leon Dems raise a whole heck of a lot of money -- Enough money to impress even Ray Seaman. ;)

3. The DEC is pursing policy proposals. Instead of passively waiting for things to happen, the Leon Dems are actively seeking to push the local policy agenda. After a campaign finance scandal with a county commissioner, the DEC has stepped up to push for non-partisan lobbying reform. In addition to pursuing an actual policy proposal with the help of Common Cause and the League of Women Voters, we also spent the last meeting with a diverse panel of speakers who not only gave us the run-down on the issue, but answered the exhaustive questions of the large audience. It would be difficult for anyone who attended that meeting to not have a good grip on the issue.

4. The Takin' It to the Streets program is a great idea. What is happening is that each month at the DEC meeting, instead of having the meeting at the same old stuffy city commission chamber, the meetings are rotating to different locations in each district. This not only benefits those people who don't want to drive across town every month, it has brought out tons of new people to each meeting, the last of which was standing room only (in my district).

5. Rick is great at community outreach. My theory is that no public event in a county should go without a Democratic Party presence. I don't go to every event out there, but I couldn't tell you the last time I went to something in the community when our DEC chair wasn't present and actively talking to people to promote our agenda and learn what the people are saying and thinking.

6. We're also trying to improve outreach to African-Americans in the community by focusing on No Party Affiliation voters. Leon County is like a lot of the state where African-American turnout in elections is lower than we would like it to be. By reaching out to the NPA voters and letting them know about Florida's closed primary rules, we have a chance to change that.

And all of this is just in the three months I've been actively participating in the organization. I hear talk of numerous other things that I don't even know enough about to get into. The point is that this is exactly the type of activity I think a DEC should be engaged in and the activity and excitement you see around here is impressive. A lot of that has to do with Rick Minor.

Like I said before, Minor didn't do any of this alone, but that's one of the keys to why he (and we) have had so much success lately -- he recognizes others, regardless of race, gender, age or personality, who want to help and can help and he gives them the trust and responsibility to succeed and they, and he, do succeed. That helps all of us.

Sunday, September 09, 2007

Addressing Latinos at Univision DEM Debate. Miami-Dade DEC Shines Tonight


Tonight is the first ever Univision debate. DEM presidential candiates will be on the air at 7pm. The GOP will not participate in a debate.
Joe Garcia, chairman of the Miami-Dade Democratic Party, believes the telecast will be a landmark event in the Latino world, drawing millions of viewers who have felt left out of American politics: "I believe more eyeballs will be watching this one than any other so far."
Take a look around the Democratic Executive Committee site . Many ideas.
Goals of the Democratic Executive Committee.

To promote individual freedom within the framework of a just society, and political freedom within the framework of meaningful participation by all citizens.
To elect Democrats as our representatives on the County, State, and National levels.
To strengthen the base of the Democratic Party through community outreach and visibility.
To further Democratic causes and initiatives that will benefit all demographic areas and groups.

Saturday, September 08, 2007

Marion Democrats Launch New Website

After several months and a lot of learning and hard work, the Marion DEC has launched their new website:

www.mariondems.org

I have to say that despite all of the work and some hard lessons, this project was a lot of fun for me and my two nerdy compatriots: Peter Manon and Mr. X.

We still have some bugs to fix, but most elements are working just fine. The site combines Drupal and CiviCRM into a very good package.

We also launched the Marion County Democratic Party Facebook group at the same time. You can check that out here. If you're on Facebook, anyone can join our group!

Update: Did I mention we have a blog, too? Bookmark and link to us as much as you can!

Monday, August 27, 2007

State Democratic Convention: Netroots Panels

A group of us are helping the Florida Democratic Party organize a series of Netroots panels at the state convention.

By Netroots, we're referring to bloggers and other online activist who use the Internet for such things as organizing, fundraising, and getting out the Democratic messsage.

We will be having three panels:

Netroots 101 - this would cover basics like what is a blog, what to write about, building your readership and using stuff like MySpace, Facebook and beyond.

Netroots Tools - discuss the more advanced online tools and digital media one can use in blogging, campaigning, or party building.

Working with the Netroots - discuss how the party and the netroots can work together from the DEC's perspective, a candidate's perspective, state party perspective and the national party perspective.

I'd appreciate it if you would take this survey and give us some feedback on the kind of things you'd like to learn more about at these panels. There are only 5 questions and you don't have to answer them all - just the ones where you have an opinion. The survey ends on September 7th at Noon.

http://floridanetroots.blogspot.com

Saturday, August 18, 2007

Let's Focus on Republicans in County Commissions

Many county commissions in Florida represent more people than some states. Hillsborough's County Commission represents 1.15 million people. That is more than Wyoming (515,004) or Montana (944,632).
The past week has been an example of Republican developer funded County Commissioners gone wild in Hillsborough County. Politicians build their base at the county level and then move on up the line. Keeping an eye on them and who contributes to them when they win the county is a way to keep track as they go for state or even national office.

Tuesday, August 14, 2007

She Should Run

Local activists should take a look at the great website, She Should Run.

Those involved in candidate recruitment should pay particular attention to female candidates. In Marion, we found out in 2006 that voters were tired of voting for men. Undecideds, and in races where voters didn't know much about the candidates, voted overwhelmingly for the female candidate.

Besides, regardless of electablility, we need more diversity in Florida government - at all levels.

Saturday, August 11, 2007

Monday, August 06, 2007

Something For Your DEC To Get Involved With

The idea is simple: hold every congressional Republican accountable in Florida. We all know we can't simply depend on the mainstream media to do the job, so bloggers and local activists must step up and fill the void.

DECs should do their part.

Ken Quinnel of Florida Progressive Coalition has launched a number of blogspot blogs for each Republican member of Congress for Florida. I've signed on to the Kick Out Keller blog, as Tricky Ricky is my congressman.

So if you have a Republican representing you in Congress, sign on the appropriate blog by emailing Ken at quinnelk at hotmail dot com, and let's start bringing an end to Republican rule in Florida.

Thursday, August 02, 2007

Precinct Captains Are The Key

so says Mike Lux of OpenLeft.

Of course, Mike is saying this in the context of the Iowa Caucuses. But it matters just as heavily to DECs and campaigns here in Florida, too.

Precinct captains who have been well trained and know their neighbors well alter the outcomes of elections and make polls seem inaccurate. Of course, precinct captains alone sometimes don't do the job completely - they often need the help of block captains, who manage pieces of the precinct.

Precinct captains are indeed the key.

Tuesday, July 31, 2007

Never Forget Why

When you're building any organization, much less a DEC, you will undoubtedly run into frustration and stress. If not, you're probably not changing anything.

There are setbacks, mistakes, arguments, etc. which can bring you down. However, in times like these, just remember one thing: why you're working hard in the first place.

For me, I grew up in Weirsdale, Florida, a rural country "town" in the middle of nowhere. Ocala and Leesburg were the "big cities." You get the picture. Poverty and desperation was everywhere with the exception of wealthy lake shore homeowners and those in nearby gated retirement communities.

The poor and their situation were largely ignored, the local elementary school was one of the worst in the entire county. It didn't start changing until people in the community started waking up, and through the leadership of local churches (one of them being my father's - Weirsdale Presbyterian) good things started happening. The school is now an "A" school and is no longer ignored by the School Board. I can't say the economic situation has improved (that will take both a Democratic President and a complete public policy priority shift at all levels) - that problem remains.

I learned that ordinary people, when organized, could do extraordinary things.

So when I face obstacles and frustrations, I always think "If we don't organize and fight - who will?" Kids aren't going to get better schools, better jobs aren't going to be created, healthcare access won't improve, growth won't be better managed if we sit around and complain.

That keeps me going - what about you?

Monday, July 30, 2007

Belated Weekend Links


Blogger flagged BFDECS over the weekend as a possible spam blog (which prevented me from posting all weekend), but that's all cleared up now.

On to links!

Myths About Online Volunteering
by Jayne Cravens of Tech Soup

Whither Progressive TV? by Shai Sachs of MyDD

Finding Strategy for the Progressive Movement by Shai Sachs of MyDD

New Tools: Engage the Blogs by Jerome Armstrong for the New Politics Institute (NPI)
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"Better Know" Who?

Is there an elected official or candidate for office at the state or local level that you think the public ought to know more about?

Submit your suggestions in our Better Know Survey and your suggestion may be used in an upcoming profile on Florida Netroots. The survey ends Tuesday August 7th at Noon.

Friday, July 27, 2007

FDP Chair Karen Thurman Answers Your Questions

Last week, I put up a notice that the Florida Netroots site had the opportunity to interview Karen Thurman, the Chair of the Florida Democratic Party and invited you to submit your own questions. Here is our Q&A.

Thursday, July 26, 2007

Death By Committee

We Democrats love our committees. In fact, we some of the time love them too much. It is necessary to have a number of standing committees to carry out basic functions of the DEC no doubt. In fact, there are a number of committees that are mandated to be in existence by state bylaws (Affirmative Action Committee, for example) and DEC bylaws.

However, not every problem needs a committee, and having too many committees end up stifling innovation, ideas, and potential new leadership.

When DECs are organized and reshuffled around at the beginning of every new leadership team, the structure that is developed should take care of basic tasks and provide for new ideas and innovation. The key here is only having committees that are doing something beneficial for the DEC and helping it progress. If there's a committee where there is all talk and no action, if it only seems to be an echo chamber, or the personal lobbying group of a particular member - its time to bring out the axe.

Its also important that committees don't turn into this, as told by BMW:



Or this



Here are some tips to make existing committees better, particularly if you're in charge of one (via Fundraising Success magazine):

1. Limit your comments. Hold your tongue and suggest changes only when you are squarely within your expertise and you have facts to back you up.

2. Work to enlighten fellow committee members. Bring in documentation from the experts. Build the case for fact-based judgment over opinion-based judgment.

3. Advocate restraint. You might be able to impact your committee’s culture and make it less destructive. Your fellow members likely are open to becoming a different kind of group for the good of your organization.

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Survey Results

Thanks to all who participated in our recent survey which gaged both reader loyalty and interest in the various elements of the site as well as opinions about the future.

A total of 35 people began the survey, and 17 fully completed it. This is actually a well represented sample of our readership.

Reader Interest
Roughly, how often do you read Build Florida's DECs?
More than one time a day: 11.4%
Daily: 22.9%
Weekdays Only: 11.4%
Weekends Only: 2.9%
Weekly: 42.9%
Monthly: 8.6%

Primary Links
The number after the primary link is the one chosen by a plurality of the voters. Remember, this was on a 1 to 10 scale, 10 being the best.

Donate- 5: 47.1%

Invest- 5: 47.1%

Store- 5: 47.1%

Find Your DEC- 5: 29.4%

All elements had many votes in the 6-10 range with only one or two votes in the 1-4 range.

Sidebar Elements

People Who Make It Happen- 5: 41.2%

About- 5: 52.9%

Proud Member- 5: 35.3%

Useful Links- 5: 29.4%

Archives- 5: 47.1%

Again, most votes were in the 6-10 range, and only one vote in the 1-4 range of all 5 elements.

Projects
What is your opinion of our collaborating with the Florida Progressive Coalition for the creation of the Virtual Think Tank?
Approve: 88.2%
Disapprove: 0%
No Opinion: 11.8%

Would you like to see Build Florida's DECs continue to work with organizations like the Florida Progressive Coalition and collaborate on projects?
Yes: 88.2%
No: 0%
No Opinion: 11.8%

Would you like to see Build Florida's DECs start doing interviews with DEC officials and grassroots activists through possible mediums such as podcasting, internet radio, or simply live blogging?
Yes: 94.1%
No: 0%
No Opinion: 5.9%

Would you like to see Build Florida's DECs use a more interactive platform other than Blogger, such as Word Press, Drupal, or Joomla?
Yes: 11.8%
No: 5.9%
No Opinion: 82.4%

This was a very interesting survey. The vast majority of respondents like what they see here and want to see it do even more. I plan to do a survey every now and then to keep track of any new changes we implement.
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Wednesday, July 25, 2007

50 State Strategy: Required Reading

MyDD has gotten an exclusive first copy of The Nations series on the 50 State Strategy. This article is entitled: "PURPLE AMERICA -- The Democrats' Fifty-State Strategy Stokes North Carolina's Grassroots"

You can read the full article here.

As a huge fan of the 50 State Strategy, we really need to do everything we can to preserve it - particularly once Dean leaves in early 2009.

Tuesday, July 24, 2007

DEC Fundraising: Q2 2007

I've only received a little more than half of the DEC figures back from the individual Supervisor of Elections office. I'll update this post as new data comes in.

Alachua $44,067.69
Orange $34,070.00
Okaloosa $20,781.18
Martin $20,085.00
Pinellas $16,197.55
Manatee $9,969
Broward $9,903.00
Hernando $9,285.41
Brevard $8,648.58
Escambia $7,231.00
Duval $6,928.74
Seminole $6,307.08
Santa Rosa $5,342.74
Marion $5,236.00
Sarasota 4,952.64
Lake $4,551.55
St. Lucie $4,199.88
Indian River $3,046.00
Putnam $2,695.00
Monroe $2,500.00
St. Johns $2,448.05
Okeechobee $2,330.00
Holmes $2,150.00
Sumter $2,098.00
Osceola $1,852.97
Nassau $1,725
Baker $1,700.00
Walton $1,495.00
Clay $1,430.00
Polk $1,410.48
Jefferson $1,337.81
Charlotte $900.00
Pasco $733.44
Bay $645.00
Leon $470.00
Gulf $450.00
Calhoun: $0.00
Liberty: $0.00
Taylor: $0.00
Lafayette: NO DEC

The big surprise is, of course, the Martin DEC. Martin County has only 25,615 Democrats (compared to 47,307 Republicans.) Raking in $20K is no small feat. It also demonstrates the potential of DEC fundraising. Now compare the Martin DEC to Broward's stats this quarter. Broward County has 480,689 Democrats (nearly 19 times that of Martin County) and was only able to rake in $9,903.00.

DECs have a long road ahead of them to build viable fundraising operations. Posts like this (every reporting period) are designed to let people within DECs know how well they are performing in relation to other counties. Its also great ammo for DEC fundraisers to use - "If Martin County with only 25,000 Dems can raise $20,000 - we can do that - and better."

Update 11:29am: Okaloosa comes in at a resounding $20,781.18. Osceola rakes in $1,852.97, and St. Lucie $4,199.88.

Update 2: A small handful of DEC people have been grumbling to FDP about this post. I thought that would happen. Let me just say that this post isn't intended to shame DECs. We all know that DECs tend to have big annual fund raisers which therefore don't necessarily show up in these Q2 numbers. This is only the first post of its kind. I will be posting summaries every quarter which will demonstrate progress.
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